Fish Out of Water! Southwest Promotes Shark Week

For the first time since late 2015, Southwest Airlines is flying a Boeing 737 featuring sea creatures, by partnering with the Discovery Channel to promote Shark Week. The 737-700, registered N422WN will fly for Southwest until August 31st this year.

Southwest Shark Week 2

“Now more than ever, brands have to be creative and unique in their approach to reach new Customers,” said Linda Rutherford, Chief Communication Officer for Southwest Airlines. “Partnering with Discovery’s Shark Week allows Southwest to connect with our Customers in a fun and memorable way. Only on Southwest can you enjoy this Shark Week experience, and that’s what it’s all about.”

Shark Week will air on Discovery Channel from June 26 – July 3rd. Southwest’s passengers will be able to view a Shark Week episode on Southwest’s flights for the whole month of June. Passengers and aviation geeks who see the Shark Week plane are encouraged to share photos with @SouthwestAir and @SharkWeek on Twitter, using the hashtag #sharkstakeflight and may receive special Shark Week gifts for doing so.

Enter the Dare to Dive Sweepstakes for a chance to win a trip to Puerto Vallarta, Mexico (PVR), including roundtrip air travel for four on Southwest, a $2,000 hotel gift card, and a $1,000 Visa gift card to put toward an aquatic excursion for the entire family. For full rules and to enter for a chance to win, visit Southwest.com/SharkWeek.

For nearly thirty years, Southwest flew 737s painted with Sea World’s famous “Shamu” Orca, and more recently, one with penguins as well. However, those aircraft were all repainted near the end of 2015, when Southwest discontinued its partnership with Sea World, following backlash over a documentary film about Orcas living in captivity.