Fish Out of Water! Southwest Promotes Shark Week

For the first time since late 2015, Southwest Airlines is flying a Boeing 737 featuring sea creatures, by partnering with the Discovery Channel to promote Shark Week. The 737-700, registered N422WN will fly for Southwest until August 31st this year.

Southwest Shark Week 2

“Now more than ever, brands have to be creative and unique in their approach to reach new Customers,” said Linda Rutherford, Chief Communication Officer for Southwest Airlines. “Partnering with Discovery’s Shark Week allows Southwest to connect with our Customers in a fun and memorable way. Only on Southwest can you enjoy this Shark Week experience, and that’s what it’s all about.”

Shark Week will air on Discovery Channel from June 26 – July 3rd. Southwest’s passengers will be able to view a Shark Week episode on Southwest’s flights for the whole month of June. Passengers and aviation geeks who see the Shark Week plane are encouraged to share photos with @SouthwestAir and @SharkWeek on Twitter, using the hashtag #sharkstakeflight and may receive special Shark Week gifts for doing so.

Enter the Dare to Dive Sweepstakes for a chance to win a trip to Puerto Vallarta, Mexico (PVR), including roundtrip air travel for four on Southwest, a $2,000 hotel gift card, and a $1,000 Visa gift card to put toward an aquatic excursion for the entire family. For full rules and to enter for a chance to win, visit Southwest.com/SharkWeek.

For nearly thirty years, Southwest flew 737s painted with Sea World’s famous “Shamu” Orca, and more recently, one with penguins as well. However, those aircraft were all repainted near the end of 2015, when Southwest discontinued its partnership with Sea World, following backlash over a documentary film about Orcas living in captivity.

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Airbus Looks to Introduce “I Just Want to Sleep” Class

Beds on planes are not a new concept, with airlines such as Etihad and Singapore offering lavish accommodations in their first class suites. But with a new patent application filed yesterday, Airbus is now looking to develop a new, stacked, pod-like arrangement, similar to those seen in some international airports.

Airbus Pod 2

In the drawings, we see a 3-3-3 economy seating configuration, which is common to the A380 and A350 – both of which are used for long haul international flights, where people would like to get some quality sleep. The application says these beds would be safe to occupy during taxi, takeoff, and landing. Therefore, the passenger would not need to purchase or occupy an additional seat. With a cross section of just over 31 by 31 inches, the pods would be arranged so that the passenger would lay perpendicular to the direction of flight, with their head toward the outer wall of the aircraft. The box would be made of plastic or fiber-reinforced plastic, keeping the weight of the equipment relatively light.

For safety purposes, the pod would be equipped with an inflatable air bag system to protect the passenger in the event of a crash, but would only be 5-10cm thick, so as not to impede evacuation of the aircraft. The inflation would be triggered automatically by sensors. The space would also be void of any edges and corners on which passengers could potentially injure themselves. A passenger service unit (PSU) would be installed, and would include an emergency oxygen mask, a speaker, an air conditioning vent, and a lamp. A flat-screened video monitor could be provided for in-flight entertainment and safety videos, which would drop down from the ceiling. These would of course need to be stowed during takeoff and landing. Speaking of video, Airbus also recommends a small camera be installed so that flight attendants can monitor the passenger during the flight.

Airbus Pods 3

Even in the most comfortable lie-flat business class seats, you can still be disturbed by conversation, galley preparation, light from windows, and even the footsteps of people in the aisle. The notion of being surrounded by four walls does have its appeal, not only for privacy, but for quality of sleep. So, what do you think? I think it’s a great concept, and I would imagine it could be pretty comfortable, except for perhaps taking your meals. And for someone who has never gotten a good night’s sleep on a plane, I think this concept would finally provide a way for that to be achieved.