At 9:00 this morning in Dallas, and all over the Internet, American Airlines unveiled its first branding change in four decades. The airline began early in the morning by posting a countdown clock, teasing its social media followers into a frenzy of conversation and speculation.
About an hour before the official unveiling, an image of the logo was leaked online via Twitter user @gatsby:
Personally, I think the logo is pretty smart! It’s a modern interpretation of their logo, evoking a half “A” with what is presumably the head of an eagle. It also brought the Texas flag to my mind. Regarding the tail, it’s a bold statement that says “American” – loud and clear! One person I follow mentioned that it really seems to convey a message of power.
You may click here to view video from American regarding the changes made to the brand:
Throughout the morning, I followed tweets about how various people were receiving the new branding message. Generally it seemed that most people like the new logo over the tail design. I viewed CEO Tom Horton’s press conference online, and the 737-800 they had on display looks even better than in some of the early images I had seen. The paint wasn’t light gray we many originally thought – but in the hangar, under lights, I noticed a pleasing pearl-like sheen to the paint – like that which you’d find on a luxury car. At that point, I felt a suggestion of class and power. American has come a long way since going into bankruptcy, and this clean image will help take into the decades to come.
There are some noticeable similarities in the tail areas between this and US Airways’ current livery – and as rumors continue to swirl around a potential merger with US Airways, I think this livery would tie into the US Airways brand as well.